Southern Vermont Living is Born.

Flash back - It’s the end of 2017 I recently completed my Real Estate Pre-licensing course and passed the State and Federal examinations. I was at this point able to obtain Vermont Real Estate Sales License. Slowly, I was also creating a website highlighting local events, businesses & individuals in Southern Vermont. In January 2018 and I began selling Real Estate full time. I soon came to realize that I would need to learn more about marketing, specifically digital marketing. I needed to attract leads, advertise properties and raise brand awareness to better serve customers and clients.

As I researched digital marketing, I had unanswered questions and I was determined to learn more.  In the Spring of 2018 inspired to develop new skills, I enrolled in UVM’s Digital Marketing Certification course. Upon completion of the course I left with a professional Certification in Digital Marketing and an understanding of topics from SEO to Analytics. Newly certified I was eager, yet; apprehensive to apply these skills. Some more time passes and I am selling Real Estate, thinking about how to best utilize my DM certification and slowly formulating the Southern Vermont Living website.

It’s now the Fall of 2018 and I had an opportunity to participate in a 2nd certification course at UVM, Applied Digital Marketing. Applied Digital Marketing is a course consisting of a simulation environment focusing on budgeting, keyword research, ad creation, campaigns, ad groups as well as ROI, ROA, CTR and conversion rate optimization. The applied DM course instilled me with more confidence and an understanding of how to apply the knowledge previously gained.

In the meantime, it’s December 2018, I am struggling to find a rhythm in Real Estate. I followed the advice given, taking “uptime coverage”, following up on leads, handing out business cards etc. It seemed no matter what, sales were hard to come by and at the time of writing this I’d closed on a handful of transactions.

Coming back full circle, 2019 is ending and I have completed the Southern Vermont Living’s website(always a work in progress); which, will be a dedicated site unique to Southern Vermont. A blog with local topics: Real Estate, Businesses, News & Events.